Our sustainability stance
At Otter Products, we believe that our planet is both a shared resource and a shared responsibility. That’s why we’ve begun making meaningful changes to reduce our impact. And with our history of innovation, it’s a challenge we can tackle.
Our sustainable company journey started inside our own four walls — the space where we have the most control. We audited our practices and discovered key areas for eliminating waste, from the breakroom to the warehouse to the boardroom. The sum of each small change adds up to real reductions in our footprint.
Reimagining our products
Engineering is central to our success. To build the best products, we deploy the brightest minds. And we knew we could do better. So we challenged ourselves to rethink our design and manufacturing, adding recycled plastics into the mix. For OtterBox, we chose post-industrial recycled plastics (PIR) — scraps from the production floor. We’ve repurposed more than 1.4 million pounds as of the end of 2021. On the LifeProof side, we use PIR and ocean-based recycled plastics — retired fishing nets, rope and gear. To date, we’ve repurposed over 213,000 lbs. And we’re just getting started.
What houses our products is equally as important as what sits inside. So we picked apart our packaging, developing new cartons that are fully recyclable and eliminating almost all plastics. By shifting our materials, we’ve diverted more than 900,000 lbs of waste from landfills. We’re also helping companies cut their packaging consumption. Liviri, our sustainable packaging brand, builds reusable, temperature-controlled shippers so everything from perishables to pharmaceuticals arrive intact — without the waste.
Send it back
Not only do we use recycled plastics in many of our products, we can also recycle select LifeProof products: WĀKE and wearables. Through our LifeCycle program, owners can send us their old products, and we repurpose them to build new products
To amplify our sustainable brand efforts, we created a giving program through LifeProof called Make Waves. After making a purchase, consumers can pick from our nonprofit partners who are working for healthy water. We then donate $1 on their behalf, and we’ve given over $20,000 so far.
Achieving sustainability is more a mindset than a metric. There are always new ways to improve when you’re focused on continued reductions. That’s our goal — looking for ways to build smarter, run leaner and be greener as a company.